Identity / Art Direction

Mix’d Roots
Heritage inspired identity

What started as a passion project, evolved into a full-fledged small business.

Inspired by my inherited wisdom and my passion for a great cocktail, I launched Mix’d Roots in 2020. The brand mission represents culture and delicious traditions in cocktails.

Brand Story

Born out of passion, the celebration of culture and a love for good cocktails.

In 2020, as the world sheltered in place, we turned to home cooking and self-bartending as a form of relief. As the world sought simpler, faster, and healthier during quarantine, we noticed that making mixed drinks at home was difficult. The option for all-natural and flavorful mixers was virtually absent in the beverage aisle. From that spirit of wonder and the desire to create a solution, Mix’d Roots was born.

We set out to develop better ways to infuse booze so you can make better cocktails.

Brand Decliration

Heritage Inspired

Mix’d Roots ongoing mantra is to create better things in a better way by bringing our inherited wisdom and culture to cocktails.

Logo + Visual Identity

What it means

Tropics, Taking Flight, Pride, Joy, Vibrant, Natural, Innovation, Movement Forward

Icon:

Logotype:

 

Raise A Glass to Real.

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Mix'd Roots Branding & Product Design