Identity / Art Direction
Mix’d Roots
Heritage inspired identity
What started as a passion project, evolved into a full-fledged small business.
Inspired by my inherited wisdom and my passion for a great cocktail, I launched Mix’d Roots in 2020. The brand mission represents culture and delicious traditions in cocktails.
Brand Story
Born out of passion, the celebration of culture and a love for good cocktails.
In 2020, as the world sheltered in place, we turned to home cooking and self-bartending as a form of relief. As the world sought simpler, faster, and healthier during quarantine, we noticed that making mixed drinks at home was difficult. The option for all-natural and flavorful mixers was virtually absent in the beverage aisle. From that spirit of wonder and the desire to create a solution, Mix’d Roots was born.
We set out to develop better ways to infuse booze so you can make better cocktails.
Brand Decliration
Heritage Inspired
Mix’d Roots ongoing mantra is to create better things in a better way by bringing our inherited wisdom and culture to cocktails.
Logo + Visual Identity
What it means
Tropics, Taking Flight, Pride, Joy, Vibrant, Natural, Innovation, Movement Forward
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